With so much change and innovation going on in the agriculture space mixed with advances in technology, there is A LOT to cover. In the Tracking AgTech Podcast, hear from some of the largest names in Food & Beverage, Agriculture and Tech.
Hosts Daniel Owens and Bryce Jones bring a new take and view on the everchanging AgTech landscape. The Tracking AgTech Podcast is presented by CropTrak, and is available on all of the streaming podcast platforms.

TRACKING AGTECH PODCAST
Rebuilding a resilient, secure and transparent supply chain
SEASON TWO
Episode 4 – World Wildlife Foundation
Leigh Prezkop, Senior Program Officer, WWF
Alex Nichols-Vinueza, Mgr Food Loss & Waste, WWF
In today’s episode, Daniel and Bryce are joined by CropTrak’s own, Shawny Marsden, Director, Strategic Innovation, as we chat with Leigh Prezkop, Senior Program Officer, and Alex Nichols-Vinueza, Manager, Food Loss & Waste with the World Wildlife Foundation about sustainability, food loss/waste and the SISC Calculator!
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Episode 4 - World Wildlife Foundation
Episode 3 – Measure to Improve
Nikki Cossio, Founder/CEO, Measure to Improve
Louis Demaso, Sustainability Prog. Mgr, Measure to Improve
In this weeks episode we chat with Founder and CEO of Measure to Improve, LLC, Nikki Cossio and Sustainability Program Manager, Louis Demaso! We dive into a host of sustainability topics from small share farmers looking to jump into sustainability (you’re probably already doing a lot of it!) to what to do with all the data you collect!
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Episode 3 - Measure to Improve
Episode 2 – PACE Chat with Meister Media
Lara Sowinski, Meister Media
In this Bonus episode of the Tracking AgTech Podcast – we chat with Lara Sowinski of Meister Media about the PACE Executive Forum (https://paceexecutiveforum.com/) coming up on October 27th & 28th! We take some time to dive into some hot topics in Supply Chain as well from sourcing/procurement of fertilizer disrupted from overseas suppliers, the ongoing supply chain disruptions, e.g. grain barges stuck on Mississippi River. As well as asking how is agtech helping bring better visibility to the supply chain? Making it more responsive and resilient or is a major shift in mindset needed for agriculture to navigate supply chain snags and emerging challenges?
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Episode 2 - PACE Chat with Lara Sowinski of Meister Media
Episode 1 – We’re BACK! Season 2 is Here!
Aaron Hutchinson, Co-Founder/CEO CropTrak
Tracking AgTech Podcast is back for it’s 2nd Season! This time around – we’re talking about Sustainability from all angles. From consumers to famers and yes, the tech behind it.
We start things off by catching up with CropTrak CEO, Aaron Hutchinson!
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Episode 1 - We're BACK! Season 2 is Here!
SEASON ONE
Episode 4 – Tailgate Chat with Growers Insight Co-founders
Aaron Magenheim, Co-Founder Growers Insight
Danny Royer, Co-Founder Growers Insight
Daniel and Bryce sit down with Growers Insight Co-Founders Aaron Magenheim & Danny Royer! They chat about the work Growers Insight is doing and the current landscape of AgTech.
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Episode 4 - Tailgate Chat with Aaron Magenheim & Danny Royer of Growers Insight
Episode 3 – Future Food Tech Recap & Del Monte Food News
Future Food Tech in San Fran is a wrap and it was a lot of fun – both in person and virtually. Join Daniel and Bryce as they dive into their takeaways from FFT, alternative proteins, sustainability and more, including Del Monte Foods recent press release!
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Episode 3 - Future Food Tech Recap & Del Monte Food News
Episode 2 – Future Food Tech Preview with Bolthouse & Verdant Robotics
Zak Karlen, GM of Farms, Bolthouse Farms
Gabe Sibley, Founder/CEO, Verdant Robotics, Inc.
Aaron Hutchinson, Co-Founder/CEO CropTrak
Daniel and Bryce are joined by Zak Karlen, General Manager Of Farms For Bolthouse Farms, Gabe Sibley, Founder and CEO of Verdant Robotics, Inc. and Aaron Hutchinson, Founder and CEO of CropTrak, as we head into Future Food Tech week! Zak, Gabe and Aaron will be on stage this year or you can catch them online at the virtual conference as they talk ‘From Farm to Fork: Building Supply Chain Resilience and Sustainability Through Digital‘!
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Episode 2 - Future Food Tech Preview with Bolthouse & Verdant Robotics
Episode 1 – Tailgate Chat with the Boss
Aaron Hutchinson, Co-Founder/CEO CropTrak
Hosts Daniel Owens and Bryce Jones bring a new take on the everchanging AgTech landscape. Who else would be a guest on the first episode than the Founder and CEO of CropTrak, Aaron Hutchinson.
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Episode 1 - Tailgate Chat with the Boss
EARLIER PODCASTS

click image to access the PMA Take on Tech website
Spotlight - Future View from the C-Suite: Bolthouse Farms
Description:In this episode, we speak to two executives from Bolthouse Farms about innovation. The Bolthouse Farms story is a great business case on what innovation and collaboration can bring to a company. Innovation is woven through everything they do and think about. There is also an open invitation to reach out to the company with innovative ideas/products/technology at innovation@bolthouse.com.
View the complete transcript here.
Speaker:
- Zak Karlen – General Manager Farms – Bolthouse Farms
- Michael Rosenthal – CFO, GM and Chief Innovation Officer – Bolthouse Farms
We’ve got a hundred plus years of agricultural information and knowledge, data that’s kind of floating around and Excel and in some papers and in some people’s heads, and we’re working with CropTrak to get all of that information into a single source so that we can utilize that data to be good stewards of the land.
Zak Karlen, GM – Bolthouse Farms

click image to access the PMA Take on Tech website
From Boots on the Ground: Using Data Management Platforms in the Field
Description: Hear from Randy Pequignot about his journey as a field supervisor for Del Monte AND data management administrator. He uses software to accumulate Ag data from contract of growers through to the processing of snap beans. Randy gives a great view of what is important to him and how data management has helped his operation and his time management. It is always great to hear the voice of the customer of new technology!
View the complete transcript here.
Speaker:
- Randy Peguignot, Field Supervisor Mgt Administrator – Del Monte Foods
[CropTrak allows us to] accumulate all of our ag data from starting the crop, contracting, all the way through until it’s being dumped at the plant. For traceability and sustainability processes through the whole growing season, we use [the CropTrak] platform for everything we need to do. We’ve been working [with CropTrak] for seven years [for] contracting all the way through payment. We do electronic contracting. We’re able to schedule our planting and keep track of all the scouting, sprays and everything in a one-place live environment so everyone can keep up in real-time.
Randy Peguignot – Del Monte Foods
Tackling the Carbon Challenge: Track, Trace & Transparency
Description: The race to develop systems for carbon capture and reduction is on! We dig deeper into the carbon challenge and talk with two innovators who are working with food companies to ensure transparency across the supply chain. The speakers tie together the importance of ESG, effects of climate change, carbon programs and how technology is the “unlock” to solve these issues.
View the complete transcript here.
Speaker:
- Anthony Kingsley, Dir, Impact & ESG, Benson-Hill
- Dave Strangis, Founder/CEO, 21C Impact LLC.
We’ve partnered with an organization called CropTrak where we are aggregating information and data so we have deep insights into each of the stages of the value chain.
Anthony Kingsley – Benson-Hill
Technology Transforming Business Operations - Why It Matters
Description: Listen to a real life example of Lipman Family Farms and their supply chain management technology adoption journey. We hear about the value of a good partner, constant iteration and finding the right pace of adoption.
View the complete transcript here.
Speaker:
- Aaron Hutchinson, CEO, CropTrak
- Justin Roberson, Chief Administrative Officer, Lipman Family Farms
- Jamie Marin, Production Operations Analyst, Lipman Family Farms
CropTrak has been a great strategic partner through this rollout from monthly to weekly calls and status. And as far as the implementation goes, they have been our biggest partner, aside from our user base.
Jaime Marin – Lipman Family Farms

click image to access the PMA Take on Tech website
Conversation with Food Futurist Jack Bobo on Innovation, Technology, and Consumer Choice
Description: We speak with Jack Bobo, food futurist and the author of the book “Why Smart People Make Bad Food Choices.” Jack talks about how we ended up with giant-sized food portions in the US and what can be done to redesign our food environment to make better food choices for healthier living. We talk about the role of innovation and technology in solving many of our problems and the imperative to get consumers on board.
View the complete transcript here.
Speaker: Jack Bobo, Futurist and Author
Description: How safe is your information? How do threat actors get into your company and what do you do if it happens? Hear from the experts about the current state of affairs and how you should protect yourself and mitigate risk.
Click for a complete transcript here.
Speaker:
- Andrew Rose, Founder, Cyberag
- Brian Dykstra, CEO, Atlantic Data Forensics, Inc.
- Bill Danker, Principal Industry Consultant, Agtech SAS