CropTrak Working Quietly and Gets New Look

It’s CropTrak now (not iCropTrak) as the company has changed the name slightly. You will see it on full display at the upcoming InfoAg Conference in St. Louis, MO. I’ll be there and will stop to visit CropTrak and I hope you will too.

I visited with Jonathan Sherrill, Central Business Lead at CropTrak / Cogent3D, Inc., to find out what the company has been up to lately. I wanted to get the full preview of what they will unveil at InfoAg but we’re just going to have to wait for the show to see that. However, what Jonathan told me is that the company has had a single-minded focus on customer needs to solve problems and not just create new technologies to help sell more chemicals, seed, and services. Those problems they’ve been solving involve the large amount of paperwork that farmers have to do today. Depending on the crop there can be a vast amount of paperwork today that includes insurance forms, n-application forms, water use forms. Just forms, forms, forms!

You can listen to my interview with Jonathan here to learn more about what CropTrak is doing: JONATHAN SHERRILL, CROPTRAK

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