CROPTRAK UPDATES BRAND TO REFLECT UNIQUE MAP-CENTRIC PLATFORM

Offers applications that help companies verify and report field-to-fork data

Key Messages:

  • CropTrak provides a versatile platform of mobile and web applications enabling companies reliant on production agriculture to collect, audit and report data from farms around the world.
  • Founded in 2009, the company is introducing a new brand that better reflects its software platform that enables in-field data collection online and offline for any crop anywhere in the world.
  • The CropTrak platform is ideal for companies in the food and beverage, crop protection, seed, commodity origination, processing and financial services industries.

TUCSON, May 1, 2019 –CropTrak, a software solutions provider dedicated to helping companies reliant on agriculture for business success to remotely collect and actualize in-field data, has introduced a new brand identity.

Featuring the geo-location icon amid crop leaves, the new logo better reflects the company’s platform that enables in-field data collection anywhere in the world. Offering mobile and web applications designed to track data from seed to fork, CropTrak redesigned the brand to connect with the growing importance for data visibility when it comes to raw materials sourced from farms.

“Since our founding, we have been dedicated to enabling convenient, secure acquisition of in-field data even in the most remote locations and harshest environments,” said Jonathan Sherrill, vice president, global business development & sales. “Our focus now is on helping companies that rely on production agriculture to easily collect audit and report real-time in-field data and we believe this new brand identity is better aligned with that mission.”

Founded in 2009 as Cogent3D, Inc. by a team of serial entrepreneurs who successfully launched, operated, and sold a 3D military GIS software company, CropTrak was initially introduced as software growers could use to record agronomic data. Sherrill said these roots in secure, remote data collection and agronomics formed the foundation for the new enterprise-level mobile and web applications designed for food and agribusiness companies.

“For enterprises reliant on agriculture production for their business success, data visibility is critical,” Sherrill explained. “Agriculture supply chains are complex and data rich. We have leveraged our collective expertise to offer companies the opportunity to collect data remotely on mobile devices, with or without internet service, and to manage that data to meet their unique verification and reporting needs. Our applications don’t require coding expertise and are compatible with ERP systems, so they are easy to use and customize.”

For more information visit croptrak.com. 

About CropTrak

Headquartered in Tucson, AZ, CropTrak is dedicated to helping companies that rely on production agriculture for business success to easily digitize processes that have historically involved paper and Excel spreadsheets or are hard to track and audit. This improves communications throughout the supply chain for greater operational efficiency, risk management and customer satisfaction. Easily customizable with no coding experience necessary, the CropTrak platform reduces reliance on IT resources and allows users to easily respond to changing verification and reporting needs. Compatible with all ERP systems, the CropTrak platform is ideal for companies in the food and beverage, crop protection, seed, origination, processing and financial services industries.

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Contact:

Jonathan Sherrill

Vice President Global Business Development & Sales

317.412.4167

jonathan@croptrak.com

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