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CropTrak Appoints New CTO, Announces Leadership Team Roles in Client and Professional Services

February 27, 2024 | Press

Key roles established to drive product innovation and support business growth.

Tucson, Arizona, and Raleigh, North Carolina, February 27, 2024, – – CropTrak today announced the appointment of Tommy Zwirblia as Chief Technology Officer (CTO). Zwirblia will lead the continued evolution of CropTrak’s industry-leading supply chain software platform.

“Tommy joins an established team of engineering and software innovation experts at CropTrak. Under his leadership, we will accelerate our ability to deliver value to our food and agriculture customers” said Mohan Tavorath, CropTrak CEO. “Tommy brings extensive experience building software-as-a-service (SaaS) and cloud native solutions and we look forward to building upon our strong foundation to deliver best-in-class solutions for the food and agriculture industry.”

Zwirblia most recently held dual role of Vice President, Software Development and Vice President of Vertical Applications (Product) at Synovia Solutions, a national market leader in Transportation Supply Chain solutions. Under Tommy’s leadership Synovia provided regulatory compliance and managed highly sensitive data across millions of constituents and 100,000+ vehicles operating daily across North America.

Zwirblia also brings experience in helping clients manage climate-smart energy platforms, tracking and reducing greenhouse gas (GHG) emissions with a leading US industrial business.

Tommy is well known for his ability to create simplified digital solutions to complex problems, his attention to detail, and his rapport with customers,” Tavorath added.

Additionally, the Company announced several new leadership roles to support strategic growth opportunities including advanced data modeling, supply chain insights, and enterprise workflow digitization:

  • Shawny Marsden has been appointed Vice President of Client Services. Ms. Marsden joined CropTrak in 2013 after a 20-year career in software development including telecommunications, national law enforcement and department of defense industries. During her tenure at CropTrak, Ms. Marsden has led USDA NRCS programs, product innovation, client services and sales engineering. In her new role she will be accountable for the successful delivery of CropTrak’s suite of supply chain products and services to clients. Shawny is a veteran of the United States Navy having served in both active duty and reserve capacities during her military service.

  • Joe Burns has been appointed Director of Client Services. Mr. Burns joined CropTrak in 2011 and has been pivotal in product innovation, development and deployment of CropTrak’s digital contract-to-payment system, integration with a wide range of IoT systems, and global client services. In his new role Joe will direct CropTrak’s customer deployment and implementation teams. Since retiring from the US Army in 2003, Joe has also worked as a program manager and product manager in the military simulation industry. He and his wife maintain a small farm in north central Kentucky.

  • Bryce Jones has been appointed Director of Professional Services. Mr. Jones has been with the Company since 2019 and has held roles in sales engineering and data analytics. Bryce will lead a team focused on data analytics and insights for CropTrak enterprise clients, with an emerging focus on artificial intelligence-machine learning (AI-ML). Bryce brings extensive on-farm expertise to his new role, having led precision agriculture programs and IoT initiatives for a major ag retailer in the Southeast US prior to joining CropTrak.

About CropTrak

Established in 2009, CropTrak’s guiding mission is to enhance the integrity of the food supply chain. Its digital operating system connects some of the world’s largest food and agriculture companies with their suppliers and growers to collect, manage, process and report data and metrics on crop production, supplier contracts, financial settlements, and sustainability initiatives, powering business-critical processes across tens of millions of acres around the world.