News and Media

CropTrak Announces New Vice President of Professional Services, Dan Maycock

October 12, 2023 | Press

Tucson, Arizona, and Raleigh, North Carolina, October 12, 2023, – – CropTrak is pleased to announce its new VP of Professional Services, Dan Maycock. The addition of this role to the CropTrak leadership team will strengthen the Company’s position as the leader in digital supply chain solutions for food and agriculture.

In his new role, Dan will lead CropTrak’s consulting services, strategic account development efforts, product management and sales engineering functions.

Maycock is a seasoned agriculture and technology leader with roots tracing to the small farming community of Prosser, WA. His leadership experience includes roles at Boeing and Amazon and consulting appointments with Slalom and Capgemini. Dan also brings significant entrepreneurial experience to CropTrak, having served as both a technology leader and co-founder in three successful ventures.

“We’re excited to have Dan join the CropTrak team and lead engagements with global agricultural firms, helping them optimize their supply chains,” said Mohan Tavorath, CropTrak CEO, “Dan has a unique perspective combining technology and crop systems expertise and we look forward to even greater levels of collaboration with clients and potential partners under Dan’s leadership.”

In addition to his management roles, Dan has been a regular contributor at Inc Magazine, and a key thought leader supporting a variety of blogs and podcasts including the Future of Agriculture, In 2013 Dan published a book on impactful innovation based on his experience working with large scale technology companies. Dan holds a bachelor’s degree in MIS from Washington State University, and a master’s degree in software management from Carnegie Mellon University.

“Today, the food and agriculture industry is challenged from all directions and I am excited to be part of the CropTrak team and look forward to helping our clients make better decisions across their supply chains globally,” said Maycock.

More information can be found about Dan at