software and process experts

CropTrak was started by a team of entrepreneurial farm kids with backgrounds in military GIS software, mobile platforms, and data security. The technology harnesses Ag Data to identify and address systemic supply chain problems that limit the availability of safe, affordable, and sustainable food.

As a trusted, results-oriented partner, CropTrak leverages decades of industry, data science, process improvement, program management, and geospatial experience to help you analyze, simplify, and digitize your existing supply chains.

Still using an AS400? Our process experts have worked to upgrade legacy systems to the cloud as well as interface to new ERP and CRM systems (Oracle, SAP, JD Edwards).

We remain dedicated to delivering the most powerful and flexible cloud solution that is easy to deploy worldwide and across all agricultural crops and proteins.

LEADERSHIP TEAM

AARON HUTCHINSON

PRESIDENT & CO-FOUNDER

RICHARD
CLARK

VP ENGINEERING & CO-FOUNDER

WAYNE LUNDEBERG

VP, PROGRAMS

LON
GRETILLAT

VP, SALES & MARKETING

SHAWNY MARSDEN

DIR, SALES OPERATIONS

BOARD MEMBERS

AARON HUTCHINSON

PRESIDENT, CROPTRAK

BRIAN
GOSHEN

CAO, SOMPO INTERNATIONAL HOLDINGS LTD.

CHARLIE

MCNAIRY

CEO, INTERNATIONAL FARMING CORPORATION

David
Heath

CFO,
TRANSPORTATION IMPACT

MOHAN
TAVORATH

PARTNER, IFC

WHAT DRIVES US

The belief that every person should have access to safe, affordable, and sustainable food produced by good stewards who recognize the land is entrusted to our care by future generations is a driving motivation of CropTrak.

Our role is to support an ecosystem of integrated technologies and processes that brings together accurate, complete and timely data. We empower our customers to grow more sustainable food and tell their food production and stewardship story.

PROUD SPONSORS/MEMBERS OF

Aaron is CropTrak’s Co-founder and President and has led the organization since 2009. He has a BS in Computer and Electrical Engineering from the University of Central Florida (UCF). Aaron served as an officer in the U.S. Navy and has a background in digital transformation, advanced research, and leading large multinational software teams.

Aaron Hutchinson is CropTrak's Co-founder and President leading the organization since 2009. He has a BS in Computer and Electrical Engineering from the University of Central Florida (UCF). A serial entrepreneur, his background includes military digital transformation and leading other large multinational SaaS teams.

Richard is CropTrak’s Co-founder and VP of Engineering. He leads the innovation and development efforts across all product platforms. Richard has a BS in Computer Science from UCLA and has an extensive background leading software engineering teams across organizations such as NASA, the U.S military, and defense industries.

Wayne joined CropTrak in 2015 and leads CropTrak’s customer facing efforts. He has a BS in Computer Information Systems from Arizona State University and an MBA from the University of Phoenix. Wayne’s background is in building world-class business intelligence and system implementation teams in Defense and commercial markets.

Lon joined CropTrak in 2018 and leads Sales and Marketing. He has a BS in Industrial Technology from University of Northern Iowa and a MBA from Drake University. Lon has a background in enterprise sales management and ten years managing every aspect of a $700M food processing company.

CONTACT LON

Shawny joined CropTrak in 2013 and leads CropTrak’s sales operations and technical sales efforts. She has a BA in Geography as well as an undergraduate certificate in Climatology and Meteorology from University of Florida and certificates in Commercial and Government Contracting from Villanova University. She has over 20 years in software development, process improvement and international business process transformation.

Mr. Goshen is Chief Administrative Officer Sompo International Holdings Ltd., a wholly-owned subsidiary of Sompo Holdings, Inc. Mr. Goshen joined the company in February 2014 and is responsible for their global Human Resources, Information Technology, Corporate Claims, Real Estate & Facilities and Marketing & Communication teams. He has over 35 years of experience as a Human Resources professional with more than 30 of those in the financial services industry after serving as a Personnel Officer in the United States Army.

Mr. Goshen has held various management positions with corporations including Goldman Sachs and Marsh & McLennan with experience across all human resource operations. He most recently served as Chief Administrative Officer for AXIS Capital Holdings, a global insurance and reinsurance company. He holds a B.S. with Honors in Management and Organization from Central Washington University.

Mr. McNairy is CEO of International Farming Corporation, a $1.5 bn agricultural investment manager. Mr. McNairy has overseen farmland acquisitions, mid-stream assets and AgTech investments across many geographies and crops. Mr. McNairy grew up working in his family's agribusinesses, whose business heritage goes back to 1871. Mr. McNairy began his career in Morgan Stanley’s New York City real estate division focusing on principal investments, mergers and acquisitions, and REIT advisory work. Mr. McNairy was a Morehead Scholar, Phi Beta Kappa and Academic-All ACC at the University of North Carolina at Chapel Hill where he played on two Final Four basketball teams for Hall of Fame Coach Dean Smith.

Mr. McNairy currently serves on the University of North Carolina’s Kenan-Flagler Board of Visitors and the General Alumni Association Board of Directors. Mr. McNairy received his M.B.A. from Harvard University.

Mr. Heath is CFO at Transportation Impact, a data-driven transportation and supply chain logistics analytics firm bringing cost efficiencies to clients in the multi-billion-dollar supply chain logistics industry. Mr. Heath previously served as CFO of an agricultural investment firm with several hundred thousand acres under management, where he led a global finance team and served on the board of several operating companies. Prior that that, Mr. Heath was responsible for Zurich-based Credit Suisse's clients in North America and Asia, supporting banking, insurance, asset management and broker dealer product lines. He began his career at Deloitte serving multinational asset management and banking clients.

A seasoned financial services executive, Mr. Heath graduated with a Bachelor’s in Business Administration and Master’s in Accounting with honors from the University of North Carolina. He is a licensed CPA in North Carolina.

Mr. Tavorath is a seasoned board member, investor and technology executive. He has invested in companies that have been recognized by the Inc. 500, Goldman Sachs Top 100, Deloitte Tech Fast 500 and Y Combinator. He chaired the board of a data analytics firm from startup through acquisition a few years later by a global Top 5 biotech/agribusiness company. Previously, Mr. Tavorath led a FinTech company that was one of the fastest-growing private companies in the US. He previously served in various executive, management and consulting roles at KPMG, MetLife, General Electric (GE), Walz Group, Morgan Stanley and AIG.

A Board Leadership Fellow with the National Association of Corporate Directors (NACD), Mr. Tavorath holds Master's and Bachelor's degrees in Computer Science (with Distinction) from the University of Poona, India and received his MBA (Dean's List) from Columbia University, New York.